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  Rowena Caralde


  2018-04-28 19:31:15  less than a year ago

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  The Greens

Job Category/Tittle: Administrator
                                            Rowena Caralde
  The Greens    Dubai    Phone: 055 756 7637    primevoicetravel@gmail.com

Business Development Management and Administration

 Award-winning professional with 20+ years of experience leading corporate marketing and communications for multimillion-dollar companies across/diverse industries for business development and administration.
 Respected leader of various teams, multimedia divisions and corporate clientele. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images. Expert in the conceptual and development of sales-driving collateral.
 Proven ability to administer the over-all daily activities of the Chairman/Senior of the company and correspond to all departments in managing the business, office, and the operations.


 Marketing Strategies & Campaigns
 Corporate Communications
 Creative Team Leadership
 Product Positioning & Branding
 Corporate Presentations  Market Research/Lead Generation
 Event’s Organizer/Management
 Sales Collateral & Support
 Public & Media Relations
 Customer Service Relationship

Recent Awards

Award of Excellence for Outstanding Sales (ZAAP Trading), 2013
Award for Most Collected Accounts (ACA Contracting), 2015
Award of Excellence for Strategic Marketing (Architaly Green Energy), 2017

Professional Experience

ARCHITALY GREEN ENERGY, DMCC – Consulting company & development of holistic Green Energy
Business Development and PA to Managing Director - 1/2016 to March 30, 2018
Administration of the entire operations, Manage corporate events & marketing, and Communication functions closely with Press/Media, and Corporate/Clients. Managing the Director’s daily calendar activities.

 Successful launched of direct marketing campaigns that propelled projects over 10MWP by 2017 year-end.
 Led more than 12 successful events. Identified opportunities, acquired new project possibilities, collaborated with other partnership team and created campaigns generating annual sales.
 Created dynamic websites which improved the reputation of each programme and initiative.
 Designed content of catalogs, course guides and training brochures which enhanced the sales complex project features and convinced many customers to join the initiatives.
 Delivered great results for customer/market research and demographic profiling that identified and capitalized market ahead of the curve.
 Published Press Releases in some major newspapers which acquired attentions of the target market.
 Leveraged strengths in cost-effective business development activities and administration under certain budget without compromising business growth goals.

Rowena Caralde Page 2    Phone: 055 756 7637

ACA CONTRACTING LLC, Al Quoz Dubai – Contracting, Construction, Fabrication
Business Administration and Executive Assistant - 01/2015 to 01/2016
Over-all administration of the office and support to all the Executives in managing Client accounts.

 Expanded client base by 40% in 6 months by consistently supporting the marketing and sales team ensuring complete client satisfaction
 Closed new accounts as a member of business-development team, including over $1M win with various companies
 Collected pending payable accounts from sub-contracting companies of over $0.780M
 Developed an effective corporate CRM for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build and monitor

ZAAP GENERAL TRADING, OASIS Dubai – A direct sales company providing promotional and marketing products to various companies all around the Emirates
Creative Marketing and Sales Manager - 4/2013 to 4/2014
Designed strategic and developed sales campaign using different concepts and sources. Training and assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills and helped them close major accounts.

 Acquired clients 90% monthly sales target by my designed & customized products based on the company brand and theme for certain project and event
 Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average)


Software: MS Office (Word, Access, Excel, PowerPoint)

Web/Media: CRM Administration, Web Design and Content, Press Release/Articles Writing


Mount Lincoln University 1990-1993 Philippine Women’s University 1986-1990
BSBA - Business Management AB - Mass Communication in Broadcasting

Philippine Department of Tourism Philippine National Insurance Licensing Board
Tourism Business & Services Licensed Financial Advisor

Philippine Real Estate Licensing Board International Correspondence Center
Property Broker Business Language – Effective English

Portfolio and references available upon Request    Available for Relocation

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